We're building the translation tool we wished existed when we were running localization ourselves.

I started Rush Studio in 2024, after watching a company I worked for hit the same wall I'd run into again and again.

We'd stopped using translation agencies — they were simply too expensive — and moved to a machine-translation platform instead. It saved money, but it created a new problem: we couldn't find a single platform that could properly translate our IDML files.

That broke the whole workflow. Files went out in one shape and came back in another. The formatting our designers had carefully set up was gone, and someone had to rebuild it by hand, every single time.

So I decided to build my own platform — one that was transparent, easy to use, and respected the files teams actually work with. Something that improved the overall workflow instead of adding steps to it.

The goal was simple: save teams a huge amount of time and money, without asking them to give up control or quality. Translation should be a workflow that gets out of your way — not another tool to fight.

Rush Studio is still early, and still being shaped by the people testing it. If that sounds like a tool you've been missing — come help build it.